Plan 2027 on Data, Not Gut Feel: The Numbers That Should Drive Your Rocks
October 22 | 12 PM CST
Annual planning season is coming. Before you set your 2027 rocks, one question is worth asking: are they tied to the numbers that actually move your company’s value?
Most MSP annual plans are built on educated guesses. Revenue targets feel right, initiatives sound strategic, and twelve months later enterprise value has barely moved because the rocks pointed at the wrong things.
Join Reed Warren and Greg Northrop for a planning-season working session covering:
- The handful of metrics MSP owners should have a pulse on heading into 2027, and where most dashboards fall short
- How buyers and valuators read those same numbers, so you know which ones actually change your multiple
- How to translate valuation gaps into specific, measurable rocks your leadership team can own
- How MSPs use their valuation data to pick the right priorities, with real examples of where the data surprised the owner
Whether you run EOS or just take planning season seriously, you’ll leave with a clear view of which numbers deserve a rock in 2027 and which are noise.
Walk into your annual planning session knowing, instead of guessing.

