The Business of Running a Business — Moving the Needle with Data, Strategy, and Experience

September 4, 2025
2:00 PM – 2:45 PM CST

Running a successful MSP takes more than technical expertise—it requires clarity, strategy, and the right financial insights. Join Larry Cobrin, CEO of MSPCFO, and Reed Warren, CEO of ITValuations, for a dynamic conversation on how MSPs can move the needle faster to achieve their business objectives.

With decades of combined experience helping IT service providers understand their numbers, uncover growth opportunities, and build toward strong valuations, Larry and Reed will share actionable lessons on:

Using financial data to drive smarter, faster decisions
Turning KPIs into real business results
Avoiding common pitfalls that stall progress and devalue the business
Aligning operational performance with long-term strategic goals
Preparing for growth, scale, or a future transaction—starting today

Through the lens of MSPCFO’s data-driven operational analysis and MSPCFO’s and ITValuations’ deep expertise in strategy and valuation, you’ll learn how these two powerful tools can help you gain clarity, sharpen focus, and accelerate outcomes.

Whether you’re trying to grow, optimize, or prepare for exit—this is a conversation every MSP leader needs to hear.