Value Creation Academy

Take your business to flight school.

Transform your IT business through a two-year coaching cohort designed for highly invested owners ready to do what it takes to become a top-quartile firm.

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By the Numbers

  • Quarters
  • Your IT Company’s Overall Value
  • Your Original Investment in VCA
  • 8
  • 2x
  • 10x
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“When you sell your business, it can be a lonely transaction. When you have somebody like iTV that really understands and can talk with you about your business, it means a lot. Having that comfort factor is just tremendous.”

Jeff WillemsPresident, CRSA Technologies

“It was a pleasure working with the iTV team. Despite a tight timeline, we were able to get the deal across the finish line. We couldn’t have done it without their help, so a huge thank you!”

Zachary DesMaraisManager, Corporate Finance

“I’ve received late-night emails from iTV. They really care about their clients, and put a lot of effort into making sure the transaction goes smoothly and is as successful as possible for the company they’re representing.”

Bryan HandingOwner, LightHouse
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Reach for higher altitudes.

You’ve built good relationships and excel at what you do, but that’s not enough to build a top quartile firm that helps you hit your personal and professional wealth targets.  But why learn to fly by trial and error or by watching YouTube videos, when you can learn from a flight instructor who has sat in your seat before?

Whether you’re preparing to sell or scaling to grow, you need to learn what really accelerates your IT company’s value and how to tap into it. Value Creation Academy (VCA) is a two-year journey where high–capacity select IT business owners get live coaching from industry experts who’ve been in your seat and know how to grow business value. know value and how to grow it. VCA is for high-capacity leaders who expect excellence from themselves and want others to hold them accountable to it.

The result? If you complete the 2-year journey, you’ll double the value of your firm or increase it by 10x your investment in VCA, or we’ll refund everything back to you. And if you sell with us at the end of the program, we’ll cut our sell-side fees to the minimum.  Not only that, if you choose to sell your business after completing the program we will reduce our sell side fees by the expense of the program or down to our sell side minimums.

Industry-Leading Teachers

VCA brings best-in-industry experts to introduce, explain, and help you strategize around the 5 areas of focus for value acceleration:


  • Vision and Strategy
  • Sales and Marketing
  • Operational Excellence
  • Financial Management
  • Structure and Taxes
  • Talent and Organizational Structure
  • Legal Expertise

You get to round out the program with electives from experts speaking on subjects that are relevant to you, from Life After Exit to Wealth Management and much more.

Ongoing Coaching and Peer Support

Value Creation Academy challenges you to invest time and sweat equity to get results, but we don’t ask you to do it alone. You’ll have access to program coaches and subject matter experts, and depending on the model you select, you’ll get a cohort of business owners flying in the same direction as you, providing support and holding you accountable to the goals you set for yourself.

Personalized Content Delivery

You’re balancing business, family, and a whole lot more, which is why we built VCA with three modalities so you can go on the journey in a way that fits your life:


Cohort Model
You share the journey with 8-14 owners. A coach facilitates and holds the cohort accountable to quarterly goals and checkpoints, and a rotation of subject matter expert coaches who deliver transformative education on the concepts that accelerate your business value. This model is perfect for those who learn best in a group setting and have the ability to show up at the same time each week.

1-on-1 Coaching
You get direct access to one coach, which calls you to higher investment and higher commitment overall. You get the same access to all subject matter expert coaches, video content, and curriculum. This model is perfect for those who have capacity to reach for higher goals and value more accountability.

Membership
Go at your own pace in this self-directed model. You get access to the content on a schedule, and if you have any questions, you’ll have built-in office hours available with your Core Coach. This model is perfect for those who want to see their business value take off, but don’t have the ability to invest in a live coaching and class delivery

Ready. Set. Soar.

You don’t have to ground your business before taking it to new heights. With Value Creation Academy, you’ll get the skills needed to retool your business while it’s in the air, taught by experts who’ve been in the same spot as you are. Ditch the MBA and go on a journey with results-driven leaders who are ready to take their company’s value to the next level.

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