You Need Trusted Valuators Who Put People First

Reed is our CEO, Certified Valuation Analyst (CVA), and Value Builder Advisor. During his 30+ years working in the IT Services and technology industry, he’s provided business strategy, consulting and M&A services (60+ successful transactions) to over 250 companies across 19 different countries. Though Reed began his career in software development, he quickly moved into recruiting, sales, operations and executive leadership roles. Not only does he have a deep understanding of the technology industry, but he’s also intimately familiar with every level of an organization. With his wealth of knowledge and expert advisory skills, he’s a recognized author and speaker in his field.

Reed’s known for his keen ability to negotiate and find a way for all parties to move forward no matter how challenging the circumstances. This stems from his great capacity for collaboration and ideation. Far and wide, he’s described as creative, agile and seasoned, which all come in handy during the valuation and next steps process.

In his spare time, you’ll find him boating with his wife and three adult sons or camping and hiking. His family also includes a large Maine Coon cat. Though he loves his work, he’s always wanted to be a bush pilot. There’s just something about flying…

Deanna is our Director of Operations. With a unique educational background in Theology, she knows just how to educate and guide our clients down the right path to fulfill their goals. At first, she intended to go into teaching, but after having four children and an assortment of different careers, she worked her way up into Operations Management. Keeping the back office, systems, tools, and technology running for the iTV team is her top priority, ensuring that they can provide our clients the best customer experience. Her favorite things about working at iTV are the genuine care for team members and clients, the integrity behind all the company’s actions, and not everything is a competition; everyone is always looking out for one another. Deanna is known for her organizational skills, her ability to find new solutions that keep the client happy, her eagerness for new challenges, and her charming sass.

Outside of work, Deanna loves the outdoors, her children and grandchildren, and her faith. She admires her family for who they’ve grown up to be, and if she won the lottery today, she’d take them all on a well-deserved vacation. However, travelling isn’t a new experience for her – she once toured all over the US and Canada in a singing/drama team.

Heidi is one of our Valuation Analysts and Project Managers. She has a strong educational background in communications, which serves our clients well. She loves supporting business leaders as they discover the current and potential value of their business and enjoys walking with them through their buying or selling journey. Her favorite things about working at iTV are offering clients game-changing support and working with her fantastic colleagues. She’s known for her organization, attention to detail, persistence, and her ability to listen closely with empathy.

Outside of work, Heidi enjoys spending time with her husband and her 18+ nieces and nephews. She loves all things musical and travel. She even once sang with a southern gospel music quartet, which was an incredible experience she’ll never forget.

David is one of our Valuation Analysts and Project Managers. His education spanned both Biokinetics and advanced studies in Management and Leadership Development. David’s earlier work experiences included college admissions and recruiting as well as digital marketing. In his current role at iTV, he specializes in financial analysis, strategy creation, and project management. He enjoys working at iTV because of the family atmosphere among team members and clients. Add to that, the fact that everyone strives for both excellence and fun. David’s known for his passion for learning, maximizing, and strategizing.

In his free time, he loves passing the time with his wife, two children, and their church community. You’ll also find him hanging out with friends, being active, and watching the Vikings. Lastly, David doesn’t like coffee and probably never will.

Business Analyst

Shelby is our Business Analyst and studied psychology as an undergrad. She has extensive work experience with clients in all types of environments, which explains her strengths in multitasking, creativity, flexibility and efficiency. She’s thrilled to work for iTV because of the focus on community and a culture of wellness and connection. She’s known for her determined, loyal and energetic nature and is quick to adapt as workplace and clients’ needs change.

For fun, she enjoys being outside playing sports or board games with her husband, daughter and two sons (who all want a dog). She’s also ready for any spontaneous adventures including traveling (she met and married her husband while living in Greece), dining out or time with friends. Her lifelong goal is to renovate an old school bus for her family to explore both North and South America, together.