You Need Trusted Valuators Who Put People First

We exist to positively impact IT business owners’ lives, while exhibiting excellence in helping them realize their goals and dreams.

About Us

iT Valuations (iTV) has 12+ years of extensive experience in valuations, mergers, and acquisitions. With over 67+ completed transactions under their belt, iTV founder, Reed Warren, wanted to accomplish more. He knew what it felt like to be denied the full financial worth of his own business efforts. In fact, that’s why he founded iTV: he couldn’t stand watching the same thing happen to other business owners.


Reed started iTV to help owners reap the full value of a lifetime of investment in their companies so they could achieve their personal wealth targets and make the best decisions for their next stage in life. Never is this more apparent than when an owner needs to quickly sell and exit their company after receiving a serious health diagnosis. At the end of a long career, what these owners yearn for most is more time with the ones they love. These are the moments when our mission makes a difference. Fortunately, not all owners are dealt such a hand.

However, most business owners still face a myriad of business challenges when it comes to selling, buying, merging or transferring a partner. Most need solid advice, a guiding hand, a caring heart, and a team dedicated to helping them reach their goals after a lifetime of hard work. That’s iTV. That’s why we’re here.

Our Values



We’re the tough, don’t-give-up, get-it-done type of people.


Though we don’t think less of ourselves, we do think of ourselves less.

People First

We prioritize people and relationships over profit.

Rock Solid

We say what we mean and mean what we say every single time.


We expect great things for our clients and ourselves.


We focus on what we can give rather than what we can take.

Our Team

Reed Warren


Reed is our CEO, Certified Valuation Analyst (CVA), and Value Builder Advisor. During his 30+ years working in the IT Services and technology industry, he’s provided business strategy, consulting and M&A services (60+ successful transactions) to over 250 companies across 19 different countries. Though Reed began his career in software development, he quickly moved into recruiting, sales, operations and executive leadership roles. Not only does he have a deep understanding of the technology industry, but he’s also intimately familiar with every level of an organization. With his wealth of knowledge and expert advisory skills, he’s a recognized author and speaker in his field.

Reed’s known for his keen ability to negotiate and find a way for all parties to move forward no matter how challenging the circumstances. This stems from his great capacity for collaboration and ideation. Far and wide, he’s described as creative, agile and seasoned, which all come in handy during the valuation and next steps process.

In his spare time, you’ll find him boating with his wife and three adult sons or camping and hiking. His family also includes a large Maine Coon cat. Though he loves his work, he’s always wanted to be a bush pilot. There’s just something about flying…

Deanna Heil

Director of Operations

Deanna is our Director of Operations. With a unique educational background in Theology, she knows just how to educate and guide our clients down the right path to fulfill their goals. At first, she intended to go into teaching, but after having four children and an assortment of different careers, she worked her way up into Operations Management. Keeping the back office, systems, tools, and technology running for the iTV team is her top priority, ensuring that they can provide our clients the best customer experience. Her favorite things about working at iTV are the genuine care for team members and clients, the integrity behind all the company’s actions, and not everything is a competition; everyone is always looking out for one another. Deanna is known for her organizational skills, her ability to find new solutions that keep the client happy, her eagerness for new challenges, and her charming sass.

Outside of work, Deanna loves the outdoors, her children and grandchildren, and her faith. She admires her family for who they’ve grown up to be, and if she won the lottery today, she’d take them all on a well-deserved vacation. However, travelling isn’t a new experience for her – she once toured all over the US and Canada in a singing/drama team.

Heidi Miller

M&A Lead and Certified Valuation Analyst

Heidi is one of our M&A Leads. She has a strong educational background in communications, which serves our clients well. She loves supporting business leaders as they discover the current and potential value of their business and enjoys walking with them through their buying or selling journey. Her favorite things about working at iTV are offering clients game-changing support and working with her fantastic colleagues. She’s known for her organization, attention to detail, persistence, and her ability to listen closely with empathy.

Outside of work, Heidi enjoys spending time with her husband and her 18+ nieces and nephews. She loves all things musical and travel. She even once sang with a southern gospel music quartet, which was an incredible experience she’ll never forget.

David Freed

M&A Lead and Valuation Analyst

David is one of our M&A Leads. His education spanned both Biokinetics and advanced studies in Management and Leadership Development. David’s earlier work experiences included college admissions and recruiting as well as digital marketing. In his current role at iTV, he specializes in financial analysis, strategy creation, and project management. He enjoys working at iTV because of the family atmosphere among team members and clients. Add to that, the fact that everyone strives for both excellence and fun. David’s known for his passion for learning, maximizing, and strategizing.

In his free time, he loves passing the time with his wife, two children, and their church community. You’ll also find him hanging out with friends, being active, and watching the Vikings. Lastly, David doesn’t like coffee and probably never will.

Shelby Clark

Business Analyst

Shelby is our Business Analyst and studied psychology as an undergrad. She has extensive work experience with clients in all types of environments, which explains her strengths in multitasking, creativity, flexibility and efficiency. She’s thrilled to work for iTV because of the focus on community and a culture of wellness and connection. She’s known for her determined, loyal and energetic nature and is quick to adapt as workplace and clients’ needs change.

For fun, she enjoys being outside playing sports or board games with her husband, daughter and two sons (who all want a dog). She’s also ready for any spontaneous adventures including traveling (she met and married her husband while living in Greece), dining out or time with friends. Her lifelong goal is to renovate an old school bus for her family to explore both North and South America, together.

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